Before Seal Team 6 was all over the news in 2010 for capturing Bin Laden, they were little known to the general public. When we found out that EA was using these real Tier 1 warfighters as consultants on the development of Medal of Honor, we immediately knew that was the marketing story we wanted to tell.
This :90 aired during the NFL Playoffs. It featured a :60 version of our consulting story followed by our :30 gameplay spot.
One of 8 interviews developed using our exclusive sit-downs with Seal Team 6 members and real boots-on-the-ground footage from Afghanistan.