We hijacked our own instagram channel, @ebaysneakers and gamified it with a digital sneaker hunt. Why? Because Sneakerheads love hunting for the most epics grails. We partnered with emmy-award winning illustrator Mike Perry to design our sweepstakes hunt. Mike built a vibrant stylized “hype house” inspired by sneaker culture with 27 grails hidden throughout the art work. Beyond the hunt, we hosted a charity auction for “the last hidden sneaker”. Launching it on Earth Day with all proceeds going to Soles4Souls.
“ALL FOR THE KICKS” SOCIAL SERIES
To launch @ebaysneakers we created a social series that shows eBay doesn’t just have the best kicks in the game, but they understand the mindset of all Sneakerheads, the buyers, the sellers, the shoe-sniffers, and cash flippers. And they do it “All For The Kicks”.