My name is Amber Day Justis. I'm a West Coast-based ECD/art director with 21 years of experience leading creative development on everything from Barbie to banking. Facebook to finance. I am a true hybrid with a deep knowledge of writing, design, art direction, social media strategy and mobile-first, break-through thinking. Empathy, honesty and a sense of joy are the foundation of my approach—in both my work and in my management style. I believe that listening and intuiting the needs of my clients, teams, and collaborators are my greatest strengths. I'm evangelical in my commitment to getting the most compelling work made well, seen by many, and ultimately achieving key KPIs for the brands I touch and the partners I am invested in supporting.
The majority of my career has been spent at global agencies working on a broad range of global brands. I also spent time at several well-regarded boutique agencies where I developed a scrappier, budget-stretching approach to break-through, disruptive thinking for challenger brands with big dreams and smaller spends.
My visual communication style is strong, vibrant, and inherently sharable. I also specialize in simplifying and humanizing complex technologies. As a digital native, I collaborate with brand strategists to develop a clear PR/social objective and media strategy at the onset of any project. I believe that the best advertising solutions come from knowing exactly what you want the outcome to be and then swinging hard to reach those objectives. I truly love data. It makes setting big, targeted goals very clear.
I have had the good fortune of working with some of the industry's greatest creative leaders, the best brands, smartest clients and truly some of the most generous mentors in the world. I count myself as incredibly lucky. While I have been recognized by award shows, my most proud moments have been watching a piece of work get loved and shared by millions of people who don't care much about industry accolades.
I can lead an agency, lead a new business pitch or work as an independent art director and writer. I'm at home in an agency environment with extensive experience leading multi-agency collaborations such as in-house creative teams, retail partners, media strategists, and tactical channel planners. I've spent years building agencies from the inside out, recruiting and growing teams of creatives and producers. And I’ve acted as a freelance consultant on many new business efforts. I enjoy early, upstream strategic thinking down to crafting the most beautiful executions. Each stage of the process is an essential part of getting to the best ideas. My goal is simple: to make great work with great people.
Speaker: AICP Next Awards, Cannes Young Lions,
3% Conference, Art Directors Club, VCU Brandcenter
Judge: One Show, AICP Next Awards, SF Big
Contributor: Oakland School of the Arts, FWA
Press: Unpaid support from The Late Show with Steven Colbert, Jimmy Fallon, The Onion, Ellen, George Takai, Chelsea Clinton and Sir Mix-A-Lot with a retweet of the Barbie film and this gem: #barbiegotback
Adcenter, Masters of Communication
University of DE: BFA, Visual Communications, Photography
A little more about me:
I'm a connector, a restaurant owner, a mother, a dog worshiper, an ice breaker, a collaborator, a leader, an organizer, an advocate, a volunteer, a carpenter, a clothes horse, a personal stylist to many friends and family, a musicologist and a big fan of making good stuff with good people. I enjoy pop culture, tasting new foods, gift-giving (this is a big one), spreading positivity and making brands famous.
Executive Creative Director, The Wonderful Agency, November 2017 - July 2019
Independent Creative Director, April 2017 - October 2017
Freelance Group Creative Director, MBSF 2016 - 2017
Freelance Creative Strategist, Facebook 2016
Creative Director, BBDO 2012 - 2016
Creative Director, DraftFCB 2009 – 2012
Freelance Creative Director, Mekanism/AKQA/Organic 08 – 09
ACD, Evolution Bureau 2006 – 2008
ACD, Eleven Inc. 2004 – 2006
ACD, Dimassimo Carr 2004
Freelance Senior Creative, Cliff Freeman 2003
Art Director, Ogilvy NY 1998 – 2003
Emmy Nomination (Global Women's March)
Cannes Silver (Integrated Campaign)
Cannes Glass Lion Finalist
YouTube Ad of The Year
Art Directors Club: Gold, Silver (OOH, Print)
One Show: Gold, Silver (Interactive)
London International Awards
The Clio Awards
Regional & National Addy Awards
New York Times