American's love for ranch is no secret. As Melissa McCarthy famously told us on SNL, "it's not just for salads anymore!" We launched the rebrand of Hidden Valley with the tagline "It's time to Ranch Out." As history would have it, our pitch manifesto became the launch spot and we shot of series of :15s for pre-roll.
We even made a Ranch Fountain.
Hidden Valley also decided to clean up their label. This means no more preservatives, flavors or colors. That also means now you can love "white ketchup" more than ever. We also made a NSFW version for social. Naturally.
We created a series of Snapchat videos for March Madness that celebrate the best ranch slam dunks.