In order to help Kodak increase the sales of mugs, T's and other swag on their website (their real bread & butter) we gave users a reason to buy. Launched through Facebook, this app let folks create and send a custom video for their "Someone Super" and share it. We tapped into the Kodak e-commerce site right from our interactive experience and with one click you could purchase anything from a mousepad to a fannypack with your "Super" image emblazoned on it. Kodak spent $400,000 on this project and made over 17MM in sales revenue in return. Build it and they will come.